The Top Laws You Need to Know When Advertising Weight Loss Products

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Obesity is a big problem in developed and some developing countries. Businesses exist to solve this issue, or so we would like to believe. Believe it or not, there is an entire industry hell-bent on selling ‘pills’ and other products, such as ketosis supplements, for reducing weight.

Do these products work? That’s for you to find out.

Being aware of the fact that advertising is the unseen devil is your responsibility. Fortunately, there are laws provided by the US government, which aim is to control the concept of ‘false advertising’. FTC, in coordination with FDA have set strong guidelines to these businesses, so that they won’t mislead you into buying their products.

Here are few things to keep in mind:

1. Statements and Claims

If the company ‘claims’ that their product can make a quantifiable difference, it should have extensive holistic evidence to back up that claim. Furthermore, they should not provide disclaimers to the contrary. An example would be to claim that a product can help a person lose a certain amount of weight every day, and displaying a note which says ‘individual results may vary’.

talking about pills

2. Misleading Claims

If you think that pills are the answer to all your problems, we’d be rid of common cold and herpes a long time ago. If the packaging on a product implies that people can lose weight just by taking the product, the company should be especially aware that FTC will hound it tirelessly for deceiving the consumer. Changes in diet and exercise need to be communicated clearly to the end user.

3. Scientific Evidence

Selling a product is based on trust for the most part. Advertising is just the catalyst. And the trust of the consumer can be achieved if a product is backed up by a record of peer-reviewed journals and white papers from the scientific community. Even better if the company provides access to this information to the public.

4. Photography

sexy womanUsing images of models and actors is a common way to reach potential consumers. But FTC observes that it is highly deceptive. Using images is prohibited unless they are of people with verified purchases and measurable results. On top of that, they should provide a testimonial affidavit and consent forms for the advertiser/company.

An attorney can reveal even more minutiae. As a consumer, you can protect yourself from false advertising in your quest for the perfect body, by knowing these guidelines and spotting fake products.

As a company, you can achieve greater compliance and earn your customer’s trust. A full-scale audit and review of your website and marketing campaign from a law firm or an attorney should be a priority.

Our Children e.V.

Liz Busch mit einem Kind aus dem Kids’ Corner
I arrived in Sanko, on 19th July, with our volunteer, Tamina Zuch (who was here five years ago) to a very friendly reception. We were greeted by the Chief, Nana Otitiako III, and some of the Elders.

I am pleased to report that our project has been flourishing in the hands of Comfort and Hilda, and Wisdom our new computer teacher. I am really happy with how they have managed Kids’ Corner in my absence the longest since I started Kids’ Corner in 2006. The children are progressing well and continue to show great pleasure and interest in the learning projects. Hilda has a great deal of experience with children. She is a gentle and intelligent woman, with a good sense of humour, from the next village, Santrokofi-Benua. Wisdom is a trained computer teacher, who gives afternoon lessons three times a week. He is valuable addition to our team, a quiet, patient young man, also from Santrokofi-Benua. Please remember to check out the reed exposition midway as it is one of the most talked about events of the year.

Am Samstag, den 21. September 2013 veranstaltet der Our Children e.V. im legendären Berliner Schokoladen eine Soli-Party. Unter dem Motto Solisause für Sanko möchten wir für unser Projekt in Santrokofi Bume Spenden sammeln, tanzen und eine tolle Party für einen guten Zweck feiern.

What you need to know about the laws that govern the music industry

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When it comes to entertainment, there are various laws that need to be followed by the artists, producers, publishing companies, including those people who supports the films, movies, or music albums. With this set of laws, conflicts among the different parties will be avoided.

In this read, we are going to focus on the music industry and the laws that govern it. If you are a musician yourself, this will help you a lot in understanding your rights as well protecting your work.

MUSIC LAW

This is just one of the many branches of the entertainment law. All song composers, singers, musicians, record producers and company executives, as well as all the employees, should adhere to this set of rules and regulations. Otherwise, legal problems such as libel, copyright infringement, royalty issues, breach of contract, and other conflicts may arise.

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Let us have a look at some of the important laws in the music industry;

Publishing

This aspect involves a lot of things which include the development or creation of new music, promotion or advertisements, as well as protection. The so-called ‘publishers’ help the artist in the above-mentioned areas so he can spend more of his time on the music creation part. In a nutshell, the publisher does the business part.

Here are the important roles of a publisher;

  • Search for artists
  • Register the works of the artists
  • Promotes the albums (also produces the promotional tools)
  • Monitors the reproduction of the works
  • Takes care of the financial aspects
  • Makes sure that the music laws are carried out

THE LAWS

COMMISSION

Like what was mentioned earlier, several legal issues may arise if anyone does not follow the laws that govern the music industry. For instance, the commission of the artist. The publisher should pay the artist accordingly. All the earnings that were derived from the work should be audited, and the artist will get a certain percentage of it – as stated in the contract agreement.

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MUSIC LICENSE

Any business establishment that utilizes the work of an artist should apply for a music license. This ensures that the people behind the work will be compensated when restaurants, bars, and similar establishments make use of their works such as a hurricane party song.

MUSIC COMPOSITION AND COPYRIGHT

This particular law protects the works of those people who compose or write new songs. This would then require the songwriters or composers to register their work first before they send it out for publishing.